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Now on its 12th year, the PHILIPPINE FIESTA continues to be an avenue that opens the doors for the mainstream businesses to reach the Filipino American consumers-a fast-growing and strong market with an estimated buying power of over $52 billion annually. Projected by the U.S. Census 2000 to be one of the largest Asian groups at the start of the millennium, the high-income Filipino American market is difficult to ignore. The PHILIPPINE FIESTA is a blend of trade and cultural exposition that also assist Filipino businesses in penetrating the mainstream consumer market, while showcasing the best of Philippine culture.

Expected to draw once again, the largest crowd of Filipino Americans on the East Coast, the PHILIPPINE FIESTA 2010 will feature festive pavilions showcasing trade and the rich Filipino heritage. Like the ten successful trade expositions before it, the PHILIPPINE FIESTA 2010 is an excellent medium for direct sales and customer touches.

Exhibitors are invited to showcase, promote or sell their products and services before a captive market at the Trade Pavilion, the exposition's marquee offering.

As part of the Philippine experience, the Food Court offers a wide variety of mouth-watering Filipino dishes with recipes originating from the various regions of the Philippines.

Children get the opportunity to learn Philippine folklores, crafts-making and folk dances. The pavilion will also feature balloon rides, games and art contests.

What would a typical Filipino fiesta be without fun and music? An Entertainment and Cultural Festival will round off the edges of the trade section's activities. Fine works by visual and performing artists from the US and the Philippines, including top-rated comedy acts and nightly musical concerts, are slated to cap the two-day weekend.