Sat Aug 14, 12pm-9pm * Sun Aug 15, 10am-8pm

Profile of Attendees

Sources: Random sampling of Entrance Ticket Stubs
Income / Age / Gender / Source of Awareness

Actual Survey Done On-Site During the Event
Marital Status / Occupation / Length Of Time Spent At the Event

 

 

 

 

 

ANNUAL HOUSEHOLD INCOME

Over $50,000 65%
$37,000-$49,999 20%
$26,000-$36,999 11%
$15,000-$25,999 4%

OCCUPATION

Employee 45%
Professional 33%
Entrepreneur 21%
Others 1%

AGE GROUP DISTRIBUTION

60 and over 6%
50 - 59 13%
40 - 49 28%
30 - 39 28%
19 - 29 22%
18 and below 3%

GENDER OF ATTENDEES

Male 49%
Female 51%

MARITAL STATUS

Married 70%
Single 30%

SOURCE OF EVENT AWARENESS

Direct Mail 33%
Flyers / Posters 21%
Word of Mouth 25%
Print Media 12%
Broadcast Media 9%

LENGTH OF TIME SPENT AT THE EVENT

Over 4 hours 28%
2 - 4 hours 48%
Less than 2 hours 24%

 

 


 

 

 

 

 

 

 


 






Profile of Attendees